Donna Campbell is the founder and executive director of Ericsson’s Mobility World North America, working with media and entertainment companies to develop new mobile content services. Ms. Campbell has more than 15 years experience in strategic partnering, new business development, and general management for major corporations and start-ups. Ms. Campbell set up Ericsson’s first-ever third-party partnering program for mobile content and application development, CyberLab NY, in cooperation with the New York City Investment Fund. The CyberLab partnering program was the model for Ericsson’s global partnering network, Mobility World, now adopted by 30 centers around the world. Since its inception, Ericsson has launched 50+ mobile content services, and led innovation in mobile content merchandising, full-length download services, and mobile television.
One of the new media industry’s pioneers, Ms. Campbell helped establish digital media divisions at major media companies such as Hearst Corporation and Reader’s Digest and set-up and ran the strategic partnering programs for third-party development at both companies. She was the general manager of Sunshine Interactive Networks, where she produced interactive media properties for MSN, AOL, Scholastic, and NewLine Cinema.
Ms. Campbell has also worked as a producer, general manager, fund-raiser and marketer for non-profit arts and education organizations in London and New York.
Ms. Campbell is active in efforts to provide technology access and training to low-income and minority communities, and was on the board of directors of MOUSE (Making Opportunities for Upgrading Schools and Education) and the New York New Media Association. While at Ericsson, she established the Erica Awards to recognize how non-profits are using technology to fulfill their missions. She is also a program officer for the Taproot Foundation.
Ms. Campbell graduated summa cum laud and Phi Beta Kappa from the University of North Dakota, and has an MFA from City University of New York.