Richard C. Brand works at Nortel as the Director of IPTV Solutions Architecture and Applications where he manages the establishment of new global IPTV standards and applications. He serves with Verizon as the Vice Chair of the ATIS IPTV Interoperability Forum (IIF) which has been established by ATIS to develop standards and related technical activities that enable the interoperability, interconnection and implementation of IPTV systems and services, including video on demand and interactive TV services. Brand has a background in voice, video and data communication networking and management and has been an active member and participant in the IEEE 802.3 Working Group for Ethernet standards going back to the 80’s where he lead the formation of the new standardization project now identified as Ethernet AV. He was a founder of the Metro Ethernet Forum and served as the President of the 10 Gigabit Ethernet Alliance. Prior to joining Nortel, he was a founder of two video network integration companies and also served as the President and board Chair of the Multi Media Communications Forum while an employee of National Semiconductor Corp.