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Andy Addis
Executive Vice President
Hillcrest Labs

Andy Addis is responsible for marketing, product development and business development for Hillcrest Labs and its groundbreaking technology that re-invents how content is presented and navigated on the television and across a host of consumer electronic products.

Andy brings to Hillcrest more than 20 years of marketing and product management experience, much of it focused on the launch of innovative new products. Prior to Hillcrest, Andy was a senior vice president at Comcast, responsible for marketing and new products. While there he played a lead role in new product strategy as well as development, deployment and marketing for Comcast’s most innovative video products, including video-on-demand (VOD), high definition television (HDTV), and digital video recorders (DVRs). He was also involved with Comcast’s user interface strategy and requirements definition.

He has also managed established businesses and launched new products at Kraft Foods and AT&T. He has been recognized numerous times in his career for leadership and innovation, including CableFax’s “100 Most Influential People (2004),” Cable and Telecommunications Marketing Association’s TAMI Award (2003), and Advertising Age’s “Top 100 Marketers (1991).” Andy earned a Bachelor’s in Economics from Lafayette College and an M.B.A. from the University of North Carolina’s Kenan-Flagler Business School.








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